A brand starts with an idea. The idea acquires colors and forms, which are embodied in the logo and corporate style.
A logo is a graphic identifier of a brand. The logo itself usually becomes the starting point from which fonts, identity, site design and other elements of corporate style grow.
In the work on corporate style, we form a single ecosystem, so the brand looks complete and perfect.
Branding creation process is when the designer gets an idea of the brand, takes into account the wishes of the customer, studies the mood of the market, includes his own professional vision and combines all these factors into a single perfect form. The main marker of creating a successful logo is the feeling of satisfaction when observing it from the designer, the test audience and the customer.
Naming and legend are the idea of the brand, its history and philosophy. When developing a name, we take into account not only the informational component, but also the phonetic one. The brand should sound good, be clear and evoke the right associations and pleasant emotions.
Logo design is the beginning of the graphic history of every brand. We provide a minimum number of logo options to choose from, because, firstly, we carefully listen to the wishes and study the task, and secondly, we make several well-developed options rather than many mediocre ones.
Corporate style is a continuation of the main principles and forms of the brand, which can be embodied starting from office items and ending with buildings or airplanes. We create all the necessary brand design items, gather them into a brand book with instructions for using the corporate style.
A redesign is an update of an existing brand, its logo or style. We breathe new life into already existing brands, while maintaining the imitability and acquired authority.