Laura Fragrances is a representative office of IPRA France, one of the leading French developers of bases and fragrances for perfumes and household chemicals.
The task was to create a website and corporate identity of the company. The goal was the presentation of the brand and its promotion, providing the company with an identity.
The design of the website is made using calm tones and light forms. The website is very sensitive to mouse movements and scrolling, moving some elements and shadows and changing the main colors. The color changes very gradually, depending on the current information block.
While working on the Laura Fragrances website, we aimed to make an unusual product, move away from standard shapes and sizes, while maintaining ease of use. The main idea was lightness and fluidity. Each screen seems to flow into the next one, and the homogeneity of such different blocks is felt. Focus Style studio not only creates designs, but also atmosphere and mood.