Rybka fish and seafood store
Rybka is a wholesale and retail company selling caviar, fish and seafood. It is distinguished by the high quality of products and expertise.
The task was to create an online store and recipe library. The goal was to promote the company's products, attract organic traffic with the help of professional articles.
This site has a number of features and aesthetics that qualitatively distinguish it from other representatives of the market. Product descriptions are designed in an encyclopedic style, contain very detailed information about the product, its origin, composition of trace elements, historical references, culinary features, etc. Each product on the website is cross-linked with the corresponding recipes. A flexible system of percentage discounts has been implemented depending on the total price of products in the basket or the activation of the "Pick up from the store" option.
For returning or wholesale customers, a system of accelerated work with the list of goods and placing an order has been implemented. There is a separate search-filter by the table of products on the price list page. Discounts dynamically react to the total price of products in the shopping cart.
The website has a professional blog with thematic articles and recipes. Recipes on the website support the appropriate system of structured data, which allows such pages to have an enhanced appearance in Google search results. Each recipe has a list of products, some of which are related to the products of this online store, which makes it possible to buy the necessary ingredients without leaving the website.
The Rybka company is an old and fairly well-known representative of the caviar, fish and seafood market of Ukraine. Has a progressive business strategy, constantly implements innovative solutions, quickly adapts to market fluctuations. This approach is also extended to the company's online store, which is constantly being modernized and improved. Over the years of cooperation, our studio was lucky enough to implement many functions and algorithms, in particular in the administrative part of the website, to speed up the work of managers and interaction with customers.
The Rybka online store has gone through several versions and modernizations. This is one of our first large-scale projects. Our studio owes it years of professional growth. The Rybka company continues to consolidate its success and generate new ideas, and the Focus Style studio is always nearby in case of need for their implementation.