Smorodyna esoteric store
Smorodyna is a store of magical goods and a space for providing magical services in the city of Kyiv. Also, the website presents a library with specialized knowledge.
The task was to create an identity, develop an online store of magical goods and services, as well as an esoteric library. The purpose was to present the company, sell goods via the Internet, introduce customers to the company's services, and specialized education.
E-commerce
This website is primarily an online store of unique magical goods, most of which are handmade. On it, you can purchase ready-made artifacts and tools, order individual production, and also request services. All these functions are implemented in a classic format for an online store.
Also, the website includes our unique blog, which allows administrator to easily create separate landing-style pages. Such articles collect medium and low-frequency queries and introduce users to products on the topic.
For specialists, the phase of the moon and the percentage of its overlap are displayed in the header of the website, so that the user can adjust his purchases accordingly.
Design
The website was created using traditional Ukrainian ornaments. Old-style fonts are used for titles. Implemented a light and dark color theme switch. At the first visit, the website reads the color scheme of the user's browser or operating system and is displayed in the appropriate color. User can always switch the color and the site will remember the changes for further comfortable work.
Identity
Smorodyna is a mythical river that exists under different names in almost all cultures. Lunnitsa is an ancient talisman in the shape of a new moon. The client's wish was to reproduce these symbols in the company logo. How can you draw a river without drawing it? We decided to depict the moon and the light path from it on the surface of the water, combining all the wishes of the customer into a simple and unified form. The identity was created taking into account the equal use of light and dark backgrounds.
Summary
There are different attitudes towards the existence of magic and the people who work with it. But no one can deny the existence of an inner world in every person. The external world affects the internal world and vice versa. The topic of this website is one of the forms of human interaction with the surrounding world. All people believe in something higher and more beautiful. The main thing is to keep a clear mind and take personal responsibility for your life and actions. The Smorodyna company is a modern reflection of the ancient culture of our lands, which lives to this day and, despite all the troubles, grows in new generations.